AIRMAIL

I work with Retail Therapy on a monthly retainer basis. Initially, I was tapped to tackle the impressive 12-page ‘70s catalog-inspired menu. Having worked together at Sourced Craft Cocktails for years, the bar’s GM gave me creative control to decide imagery, typefaces, and overall look/feel. Through iconic fashion photography and vintage-ish text, we were able to convey the retro lounge’s retro sultry charm.

MENU DESIGN • VOICE DEVELOPMENT • NEW BUSINESS BRANDING